TEST (Technology Enhanced Survey Tools)

Evolving Technology

As Internet technology evolves, both business users and households are increasingly able to participate in marketing research studies using on-line technology. (68.5 million U.S. households have Internet access.) [Source: ZD Net News]

TwentyTen Research offers marketers a blend of savvy project and questionnaire design based on extensive experience and cutting-edge technology using Internet capabilities.

To see an online survey with some of the possible capabilities, click here.

TwentyTen Research developed TEST (Technology Enhanced Survey Tools), innovations which enable a variety of research to be conducted on the Internet, including some designs that previously required in-person interviews.

This results in multiple benefits for our clients, including quicker turnaround and lower costs.

What TEST Enables You To Do

TEST enables our clients to "go beyond" traditional survey limitations, using cutting edge Internet technology.

For instance, until now, a client who wanted a respondent's reaction to a visual or audio stimulus on a quantitative survey found that they were limited to mall intercept or other "face to face" techniques.

TEST blends on-line research with the ability to deliver video and audio content to the respondent in a manner consistent with marketing research needs. The respondent is able to review (see or hear) and react to the material over the Internet. Most applications can be designed so that respondents have good response speeds using 56K modems.

Please contact John Maben or Russell Boyd for additional information about TEST, its applications, and how it can pay off for you.