Research Services

Market research services can be segmented into two broad categories, depending on the nature of the project or study:

• Qualitative research (which explores questions such as who, what, when, where, why and how)

• Quantitative research (which measures the magnitude of particular feelings, opinions, or behavior among a particular population)

Using a combination of proven and innovative techniques, the principals of TwentyTen Research have successfully conducted over 1,000 studies, covering a wide variety of categories and employing appropriate qualitative and quantitative research methodologies. Our research professionals can offer you guidance as to which research technique and specific capabilities will best satisfy your business requirements.

We continue to innovate, combining our experience with the latest technologies. New capabilities include TEST (Technology-Enhanced Survey Tools), innovative technology which enables you to perform online surveys and evaluate audio and visual content over the Internet.

To see an online survey with some of the possible capabilities, click here.

For a comprehensive definition of each research category (Qualitative and Quantitative) along with detailed descriptions of TwentyTen's specific research capabilities, click on the links above.