Quantitative Research

Quantitative Research is projectable and definitive - it samples a specified population and draws conclusions projectable to that population.

Quantitative research is used to measure the magnitude of a particular attitude, knowledge, belief or behavior among a specific population. Researchers have many statistical tools available to analyze the findings and develop conclusions about the sample and population.

Quantitative Research can be used to:

• Determine what is the awareness level of our brand/product/company or of our advertising campaign (and for our competitors)
• Measure how people feel toward our product/company and our competitors
• Define our corporate or product image (our strengths and weaknesses)
• Determine what attributes (characteristics) most drive the purchase of this product/service category and purchase from us
• Measure the extent to which specific attributes (characteristics) inhibit growth of the category or sales of the product
• Determine the extent to which our products/employees perform (satisfaction) and, if not, identify which attributes (characteristics) are most perceived as under-performing
• Define the profiles of specific subsamples (e.g. heavy-user customers versus light users and best prospects (Often 20% of customers account for 80% of sales)
• Determine what we should focus on in order to:
  1. Get more depth (increase sales from current customers)
  2. Build more breadth (gain sales to new customers)
  3. Achieve better loyalty (concentrate on customer retention)

TwentyTen Research conducts many types of quantitative studies. Among the most frequently conducted are:

• Advertising awareness and usage (AA&U)
• Advertising/creative/concept/name testing
• Communications strategy research
• Customer satisfaction
• Customer value
• Employee studies
• Image (strength and weakness)
• Motivation (what influences the purchase)
• Obstacles to growth
• Quality/Value studies
• Tracking studies

With 20/10's new TEST (Technology Enhanced Survey Tools) capabilities, you can even perform online surveys and evaluate audio and visual content over the Internet.

To see an online survey with some of the possible capabilities, click here.