Projective Groups

Projective Groups bear some resemblance to traditional Focus Group Discussions in that they are informal, subtly structured conversations on a specific subject led by a neutral moderator.

Projective Groups differ in the methods used to explore thoughts and feelings about a subject, and in the depth that can be reached using these methods. Projective Groups rely more on indirect questioning and strongly emphasize interpretation of the input.

The three primary types of Qualitative Research are:

• Traditional Focus Group Discussions
• Projective Groups
• Category Dynamics